It is that time of year again when we all start to think about whether or not to send Christmas cards to clients/suppliers/customers we have worked with during the year. But how do you choose who makes it onto your Christmas card list?
Some people start with the office, with their own staff being at the top of the list, others take a slightly more strategic approach and look at recognising those that have generated the biggest financial impact on their business, customers who generate the highest turn-over, newest customers, long-standing customers. Other points you have to consider are issues such as global location, economic climate and believe it or not – religion. The last thing you want to do is offend someone at this time of peace and goodwill!
So once you have finally sorted out who is on the list what do you actually send them? Do you still send printed cards and help keep the Post Office in business and Postmen in jobs, or do you send Ecards and make a donation to your favourite charity? Do you have them specially printed with your company logo etc. or do you personalise and individually sign each card?
What about the cost? Do you go for the cheapest range, the most expensive range, the eco-friendly range or the charity selection?
Things to consider
- Client list
- Cost of cards
- Cost of donation for Ecards
- Cost of postage
- Postal deadlines
Whatever you decide to do remember to have a budget and stick to it!